Customer satisfaction is a very important element of a sales funnel. This is especially important when it comes to new customers since these shoppers will not be likely to make another purchase if they did not have a positive experience the first time. Here is how you can keep your new customers happy.
Start by setting some clear standards for the kind of experience you want to provide your customers with. You should have a mission statement on your website that explains these standards and should make it clear that you are willing to work on resolving any issues your customers might encounter.
Make it easy for new customers to get in touch with you. Some people might want to communicate with you via email or talk to you on the phone to make sure they can trust you before making a purchase. Give people different options to contact you and try getting back in touch with customers in a timely manner.
Make your new customers feel appreciated by thanking them for their purchase. You can easily set up automated emails to confirm a purchase and keep the customer updated on their order besides thanking them for choosing your brand.
You can keep your new customers happy by providing them with exclusive offers. Discounts and coupon codes that are available only to first time shoppers are actually a great way to boost your sales.
Always use a human voice when interacting with your new customers, whether you are writing something for your site or blog or interacting with a customer via email. People like knowing that there is a human behind a brand or a product and will have a better experience if you use a human voice.
Use surveys and encourage new customers to visit this page for feedback with you to get a better idea of how you are doing. Keep in mind that the best way to keep your customers happy depends on the target audience and on their expectations.